A messenger bot/chatbot is an artificial intelligence (AI) software that can simulate a conversation (or a chat) with a user in natural language through messaging applications, websites and mobile apps.
Let’s start with some stats:
The power of social media has lead to a huge change in the way people interact with businesses. For example, 20 years ago would you ever have thought this possible?
68% of consumers prefer using a messaging app when contacting a business.
This is great news! It justifies your investment in LinkedIn, Facebook and other social channels at last.
But this bit is less exciting:
Over 50% of customers expect a business to be open 24/7…
That’s pressure. There’s no way a small business owner can have someone ready to answer customer queries every single hour of the day and night. And that includes weekends.
Not ‘someone’ maybe - but there is ‘something’ that can help you be the business that responds immediately whenever a potential customer contacts you. IT'S a CHAT BOT
Now, we admit, some chat bots can be awful, and so obviously automated.
But don’t let that put you off. There are well-crafted bots out there that
are taking customers through to
booking an appointment
receiving a quote
and even right to a sale!
All without the involvement of a human - but only because they have been set up with careful planning, a clear process, and the feelings and desires of the prospect in mind.
That’s what we offer.
A really well set-up bot gives you these advantages:
Customers feel happy they’ve been responded to. Even if they know it’s a bot, well thought-out responses can satisfy their needs.
The bot can ‘qualify’ the enquiry for you - highlighting genuinely interested prospects, and driving off tyre kickers and time wasters.
People love to use messaging channels - and you being right there with them will make them feel you’re ‘their’ kind of business.
The key message here is clear - a MASSIVE proportion of your potential audience is using messaging apps to communicate. Their smart phone is their shop - and if they can’t find you that way, someone else is going to get their money!
And if you doubt any of this - bear in mind a final statistic:
Of the Top Ten most-used apps across the world - SIX are messaging apps.
It’s where your audience is. It’s how they speak to the world. You need to be there for them.