LEAD GENERATION

Every business wants a growing list of clients. However, the client base will not grow if the business is not generating new leads. This is why every company needs a robust, comprehensive, and effective lead generation strategy. 

Keyword Research

No matter if your business is established or a start-up, Keyword Research is paramount. It is important to understand your client demographic and tailor your keywords, website URL and any ongoing marketing to the most relevant keywords used for your business and in your industry.

Different type of Leads?

Leads that Work use a variety of ways to find new clients and generate qualified leads. These Leads tend to be either Paid for leads sometimes known as PPC or Paid per click or Organic leads i.e. free. 

Paid for Leads (PPC)

Paid for Leads, this needs to be planned well and the various paid for advertising tools understood before investing money this way.   Plan how you are going to generate Leads and set your goals and budget. Take time to understand the “Paid for ads” tool you are using.  If you don’t it could be expensive.

 

There are many ways to " Paid for ads"  I have listed a few:

 

  • Google Ads

  • Facebook Ads

  • Linkedin Ads

  • Instagram Ads

  • Pinterest Ads

  • Twitter ads

  • Paid for Forums

  • Paid for Blogs

Organic Leads

These are Leads generated by you, personally.   

 

They are:

Messenger Marketing

 

Let’s start with some stats:

The power of social media has lead to a huge change in the way people interact with businesses. For example, 20 years ago would you ever have thought this possible?

  • 65% of consumers prefer using a messaging app when contacting a business.

 

This is great news! It justifies your investment in LinkedIn, Facebook and other social channels at last.

 

But this bit is less exciting:

  • Over 50% of customers expect a business to be open 24/7…

 

That’s pressure. There’s no way a small business owner can have someone ready to answer customer queries every single hour of the day and night. And that includes weekends.

 

Not ‘someone’ maybe - but there is ‘something’ that can help you be the business that responds immediately whenever a potential customer contacts you.

 

It’s a  ‘chat bot’.

 

Now, we admit, some chat bots can be awful, and so obviously automated. But don’t let that put you off. There are well-crafted bots out there that are taking customers through to 

  • booking an appointment

  • receiving a quote

  • and even right to a sale! 

 

All without the involvement of a human - but only because they have been set up with careful planning, a clear process, and the feelings and desires of the prospect in mind.

 

That’s what we offer. 

 

A really well set-up bot gives you these advantages:

  • Customers feel happy they’ve been responded to. Even if they know it’s a bot, well thought-out responses can satisfy their needs.

  • The bot can ‘qualify’ the enquiry for you - highlighting genuinely interested prospects, and driving off tyre kickers and time wasters.

  • People love to use messaging channels - and you being right there with them will make them feel you’re ‘their’ kind of business.

 

The key message here is clear - a MASSIVE proportion of your potential audience is using messaging apps to communicate. Their smart phone is their shop - and if they can’t find you that way, someone else is going to get their money!

 

And if you doubt any of this - bear in mind a final statistic:

  • Of the Top Ten most-used apps across the world - SIX are messaging apps.

 

It’s where your audience is. It’s how they speak to the world. You need to be there for them.

 
Other online Lead Generation avenues you may wish to consider:

  • Webinars - we can help with all aspect of the webinar including:

    • Building a database of contacts

    • Create the webinar presentation,

    • set up the website/landing pages

    • setup the webinar,

    • run the webinar

    • Manage the Q&A

    • record the webinar

    • send out the invitation and also the replays,

    • collect the revenue,

    • One off webinars or a programme of webinars

    • Joint Ventures

  • ...​​

  • Search Engine Optimisation (SEO) - we can provide:

    • On page SEO​ - review and fix any SEO oversights...

    • Off page SEO - create backlinks, check out your competitors...

    • One off SEO reports

    • Ongoing monthly SEO, with monthly reporting

    • ...

  • Email Marketing Campaign - As 94% of users still open emails, email marketing is an important marketing tool.  We can compile a one off campaign or ongoing targeted campaign including but not limited to:

    • customer research

    • competitor research

    • email creation,​

    • setting up the initial autoresponder

    • setting up autoresponder to send schedule emails.

    • Email Marketing Analytics

    • Campaigns

    • It can complement your Social Media

    • Also you own the data you capture!

    • ...

  • Video Creation

    • Online video creation which can be used in 

      • Facebook Banner,

      • Facebook Posts

      • Instagram Posts

      • Google Youtube

      • Website Welcome videos

      • Videos for Social Media Stories

      • Youtube videos

      • Email Marketing

      • ...

Qualified Leads are important to your business, NO Leads, No Sales, No Business.    It is important to do your homework, have an integrated marketing plan across all channels and invest wisely. Never just hope for the best!